情緒賽局: 揭開決策背後的情緒機制,8位諾貝爾經濟學獎得主盛讚,提高人生勝率的23項贏家邏輯 (Traditional Chinese Edition)
情緒賽局: 揭開決策背後的情緒機制,8位諾貝爾經濟學獎得主盛讚,提高人生勝率的23項贏家邏輯 (Traditional Chinese Edition)

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  ──生活即賽局──  情緒,則是爭取斡旋空間的寶貴工具  知彼解己x精進決策x創造雙贏  諾貝爾經濟學獎得主、賽局理論巨擘,勞勃.歐曼(Robert J. Aumann):  「本書解釋為何情緒其實非常理性,並能增進我們每個人最切身的利益。」  .生氣有什麼好處?  .情侶爭奪約會地點,如何做出彼此開心的最佳選擇?  .什麼樣的報酬,才能創造最大動機?  .如何促成雙方合作,在互動中雙贏?  .市場競標時,如何避免贏家的詛咒?  宏博研究獎(Humboldt Prize)得主、行為經濟學家艾雅爾.溫特(Eyal Winter)以行為經濟學、演化論、心理學、腦科學、賽局理論為架構,用深具啟發性的觀點解讀決策背後的情緒機制,搭配各式各樣有趣案例,以詼諧睿智的敘事手法教你──使用贏家邏輯、採取最佳策略!  日常生活中存在各種賽局,而情緒便是一種釋放訊號的機制,  讓我們得以協調彼此行動、達到平衡點,創造最大優勢。  本書不談艱澀難懂的理論、複雜的數學公式或經濟學模型,而是以人性的直覺思維模式著手,搭配多項實驗成果與研究案例,帶領讀者有效率的認知升級,學會:  1.精準判斷局勢  我該蓋牌還是加碼?要妥協還是堅持?會得到香吻一枚還是一巴掌?了解情緒在社會情境下扮演的角色,能更準確判斷局勢,知道該合作互惠,還是競爭勝出。  2.高品質決策  情緒跟理智機制實際上是共同運作、互相支持。許多時候靠情緒或直覺做出的決定,不但比嚴謹分析後所做的決定,來得更有效率、品質更好。  3.提高勝算  情緒並不是人類在漫長原始的演化過程中,所遺留下來的退化遺跡,而是一項有效、精巧的工具,能夠與理性面平衡互補。最終擁有優勢的不是僅靠理性運作的人,而是感性與理性兼具的人。

  • Released: May 29, 2019
  • Author: 艾雅爾‧溫特(Eyal Winter),高英哲
  • Rating: 4,9
  • Publisher: 大牌出版 (May 29, 2019)
  • Total Page: 188 pages
  • File Size: 1466 KB

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